Business Freedom


Why We Learn Best From Those We Look Up To

You’ve probably heard about the value of storytelling. It seems to be a hot topic and yet, it’s also one of the oldest ways humans have used to connect.   Storytelling serves a variety of functions ranging from keeping animals away (male voices carry in the night and keep nocturnal predators like lions, leopards, and…

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Are You Buying or Renting Spaces in People’s Minds?

If you want to influence your target audience, you need to get their attention.   Remember that the attention spans are shrinking. So once you’ve their attention, you need to focus on keeping and nurturing that attention.   Mind share refers to consumer awareness. People usually reserve a limited amount of space in their minds…

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How To Get A Goldfish’s Attention

Capturing the attention of a Goldfish is really quite simple: wait until they have not eaten for a while and then put food in the water. We will have their attention.   People are not so different: find out what they are interested in and then offer them that.   This is a very different…

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Emotions Are The Glue That Gets Memories To Stick

How do we make sure that our message is memorable? What gets memories to stick? Let’s go back to evolution for a moment.   There are other animals in the kingdom that have better or worse eyesight than we do: eagles can see 4 to 5 times better than the average human and can spot…

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Confessions of a Phobic Speaker

When I was in high-school I got my first opportunity to speak in front of a group: debating class. I hated it. I did well and our team did well, but it was like physical torture for me. After school I accepted a job in sales — direct sales — and worked my way up…

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Occupy Your Life

In 2011 we learned all about occupying Wall Street and other financial centers — let’s make 2017 the year we occupy our lives.   Occupy your body — take care of your body; feed it lots of what it needs and only a little of what it doesn’t. Use your body — it was made…

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