Business Freedom Blog
I firmly believe that much of the change needed on our planet today — social, political, environmental — will be stimulated and brought about by entrepreneurs and business owners rather than politicians or the general public.
You’ve probably heard about the value of storytelling. It seems to be a hot topic and yet, it’s also one of the oldest ways humans have used to connect. Storytelling serves a variety of functions ranging from keeping animals away (male voices carry in the night and keep nocturnal predators like lions, leopards, and
Public speaking skills make almost any endeavor easier. As I became increasingly comfortable with public speaking (in front of an audience) I also found that I became more comfortable in a variety of situations including, for instance, social gatherings, on-camera appearances, public toasts and wedding speeches. That the Stage Effect is powerful is
If you want to influence your target audience, you need to get their attention. Remember that the attention spans are shrinking. So once you’ve their attention, you need to focus on keeping and nurturing that attention. Mind share refers to consumer awareness. People usually reserve a limited amount of space in their minds
Capturing the attention of a Goldfish is really quite simple: wait until they have not eaten for a while and then put food in the water. We will have their attention. People are not so different: find out what they are interested in and then offer them that. This is a very different
How do we make sure that our message is memorable? What gets memories to stick? Let’s go back to evolution for a moment. There are other animals in the kingdom that have better or worse eyesight than we do: eagles can see 4 to 5 times better than the average human and can spot
When I was in high-school I got my first opportunity to speak in front of a group: debating class. I hated it. I did well and our team did well, but it was like physical torture for me. After school I accepted a job in sales — direct sales — and worked my way up