Business Freedom

Archive for January 2019

Why We Learn Best From Those We Look Up To

You’ve probably heard about the value of storytelling. It seems to be a hot topic and yet, it’s also one of the oldest ways humans have used to connect.   Storytelling serves a variety of functions ranging from keeping animals away (male voices carry in the night and keep nocturnal predators like lions, leopards, and…

Read More

Are You Buying or Renting Spaces in People’s Minds?

If you want to influence your target audience, you need to get their attention.   Remember that the attention spans are shrinking. So once you’ve their attention, you need to focus on keeping and nurturing that attention.   Mind share refers to consumer awareness. People usually reserve a limited amount of space in their minds…

Read More

How To Get A Goldfish’s Attention

Capturing the attention of a Goldfish is really quite simple: wait until they have not eaten for a while and then put food in the water. We will have their attention.   People are not so different: find out what they are interested in and then offer them that.   This is a very different…

Read More

Emotions Are The Glue That Gets Memories To Stick

How do we make sure that our message is memorable? What gets memories to stick? Let’s go back to evolution for a moment.   There are other animals in the kingdom that have better or worse eyesight than we do: eagles can see 4 to 5 times better than the average human and can spot…

Read More