If you don’t have any experience with building a brand, it can be a daunting task. The mistake most people do is that they’re too focused on the product. This is also true for speakers. The second mistake most people make when building a brand is that that they try to talk to everyone. If …
How To Understand Your Audience So That You Can Build An Authentic Brand Read More »
You’ve probably heard about the value of storytelling. It seems to be a hot topic and yet, it’s also one of the oldest ways humans have used to connect. Storytelling serves a variety of functions ranging from keeping animals away (male voices carry in the night and keep nocturnal predators like lions, leopards, and hyenas …
Public speaking skills make almost any endeavor easier. As I became increasingly comfortable with public speaking (in front of an audience) I also found that I became more comfortable in a variety of situations including, for instance, social gatherings, on-camera appearances, public toasts and wedding speeches. That the Stage Effect is powerful is obvious is …
Why Don’t More People Use Public Speaking To Create An Unfair Advantage? Read More »
If you want to influence your target audience, you need to get their attention. Remember that the attention spans are shrinking. So once you’ve their attention, you need to focus on keeping and nurturing that attention. Mind share refers to consumer awareness. People usually reserve a limited amount of space in their minds for any …
Are You Buying or Renting Spaces in People’s Minds? Read More »
Capturing the attention of a Goldfish is really quite simple: wait until they have not eaten for a while and then put food in the water. We will have their attention. People are not so different: find out what they are interested in and then offer them that. This is a very different …
How do we make sure that our message is memorable? What gets memories to stick? Let’s go back to evolution for a moment. There are other animals in the kingdom that have better or worse eyesight than we do: eagles can see 4 to 5 times better than the average human and can spot …
Emotions Are The Glue That Gets Memories To Stick Read More »
