Month: January 2019

How To Understand Your Audience So That You Can Build An Authentic Brand

If you don’t have any experience with building a brand, it can be a daunting task. The mistake most people do is that they’re too focused on the product. This is also true for speakers. The second mistake most people make when building a brand is that that they try to talk to everyone. If …

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Why Don’t More People Use Public Speaking To Create An Unfair Advantage?

Public speaking skills make almost any endeavor easier. As I became increasingly comfortable with public speaking (in front of an audience) I also found that I became more comfortable in a variety of situations including, for instance, social gatherings, on-camera appearances, public toasts and wedding speeches. That the Stage Effect is powerful is obvious is …

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Are You Buying or Renting Spaces in People’s Minds?

If you want to influence your target audience, you need to get their attention. Remember that the attention spans are shrinking. So once you’ve their attention, you need to focus on keeping and nurturing that attention. Mind share refers to consumer awareness. People usually reserve a limited amount of space in their minds for any …

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